Trade Marketing Manager / Marketing Manage

LinHR's client - is committed to providing tomorrow's vaping solutions. They are developing and pioneering both technology and programs focused on empowering adult smokers through technology and design ethically. They take this responsibility very seriously -- since their inception, it has been their commitment to prevent and discourage the use of e-cigarettes by minors and people who are not smokers or vapers through the 'Guardian Program. This program is a company-wide initiative that stretches from product development to sales through concerted efforts with retailers to step up on-site identification.
They are looking for a Trade Marketing Manager / Marketing Manage. It is a full-time position with a competitive compensation package.
It is a remote position. The successful candidate can work from home in Ontario, Canada.

Responsibilities

1) Trade Marketing Strategy:

Coordinate with global trade marketing and local sales team to develop, implement Trade Marketing Strategy and Promo plans to drive equity and relationships with distributors, key accounts, retailers
Develop quarterly marketing campaigns, activation plan; manage end-to-end process management
New product launch - Trade Marketing & Marketing Strategy Design, Activation Planning, DT Comm

2) Trade Marketing Execution:

Develop channel/customer specific trade programs and manage in-market execution to optimally approach each trade channel (e.g., 2B, 2C, customer engagement stream, distribution / coverage stream)
Design, develop, distribute quarterly POSM materials and trade assets with external stakeholders
DT, Field team, BA training and development for optimal in-call execution and trade program execution
Ensure Online and Offline campaigns synergy; engage distributor/DSR for SFA execution

3) Trade/Shopper communication & Education:

Develop, communicate to distributors, retailers for all trade activities in a timely, professional manner
Manage all trade events, press releases, publications, social media through superior project management while delivering on aligned objectives with reasonable budget/cost working with 3rd party agencies

4) Local Market Insight – Consumer, Industry, Competition Monitor:

Closely monitor the local category trend, market competition, consumer behaviour changes through frequent local market visit and share the observation, insights, intel with the local sales team and management team, HQ teams for new product development, commercial strategy adjustment, etc.

5) Project Management & Data Analysis:

Leverage in-house S/I & S/O data assets to derive opportunities in the trade / retail universe and build compelling business cases with recommended product (SPU/SKU) optimization against commercial target
S&M efficiency management - trade marketing activities, promo efficiency optimization vs. sales target
Responsible for local POSM FCST accuracy, usage tracking, HQ/local stock management vs. execution

Requirements

Bachelor’s degree in Business Administration, Marketing, Digital Marketing, or any equivalent field
At least 5-6 years' experience in Trade Marketing, Marketing, Digital Marketing, or Channel Development roles in FMCG, Consumer Electronics, and preferably in Tobacco/Vaping industry
Creative in identifying target audiences, devising campaigns that engage, inform, motivate
Great understanding & networking in Canadian Vaping/Tobacco industry is preferred
Great familiarity with the local Canadian Vaping regulation and law is a strong asset
Decent cross-functional collaboration experience with Sales, GTM, Branding, EA, Legal, Finance teams
Great understanding of financial measures (ROI), budget FCST/management is a strong asset
Strong ownership and great interpersonal communication skills are required
Result-driven, details oriented; hard-worker, great team player
Fluent in English; Mandarin speaking is a great asset

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LinHR is committed to providing accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs. Accommodation will be provided in all parts of the hiring process as required under LinHR's Employment Accommodation Policy. Applicants need to make their needs known in advance.

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