About the client: The client offers the next-generation intelligent data cloud platform. With Machine Learning and Artificial Intelligence capabilities, the company helps customers identify and manage the most valuable data in multi-cloud, and builds high-performance and high-concurrency data services for analytics and applications with a lower total cost of ownership (TCO).
Work Location: Nationwide, United States, Remote
About the Role: Director of Growth Marketing plays a critical role. You are expecting to have a product-led growth(PLG) mindset with deep expertise in building and scaling a B2B self-serve GTM motion in a SAAS setting. You’ll be responsible for launching, marketing and growth campaigns to accelerate acquisition of B2B self-serve customers; crafting effective messaging, positioning, and assets for such self-serve segments; and working in close partnership with cross-functional stakeholders across the company.
 
If you’re looking for an environment where your ideas and expertise will help drive new strategies, you’ll get to work with a battle-tested product that’s already in use with the world’s largest companies, and where your efforts are celebrated and
recognized –the company is exactly where you should be.

​Responsibilities  

  • Adopt the modern technology infrastructure (PLG first) and tools to enable the marketing team to target and engage with prospects and customers and track marketing campaigns performance.
  • Actively manage relationships with technology vendors.
  • Ensure technology integrations connect to the company's marketing technologies.
  • Partner with Sales, Product, and Customer Success team to develop efficient and scalable processes to maximize marketing investment.
  • Partner closely with Product team to find new and interesting ways to drive new usage and to build effective campaigns that drive platform growth and
    marketing pipeline
  • Define key marketing metrics and create reports and dashboards to determine the overall performance of the marketing initiatives
  • Collaborate with the rest of Marketing team and Product team on PLG initiatives to drive sales

Requirements​

  • 12+ years of experience in marketing operations (PLG and SaaS preferred).
  • Detail-oriented, strategic thinker, with curiosity, and hungry for success.
  • Ability to respond quickly and adapt to new scenarios/ priorities.
  • Hands-on mindset and determination to get things done.
  • Resilient - startup experience is a plus.
  • A self-starter mentality, that can work independently and proactively to resolve issues, take ownership of tools, processes & reporting.
  • Experience and thrive working in metric-driven, fast-paced, high-growth environments.
  • Proven success working across diverse teams
LinHR is committed to providing accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs. Accommodation will be provided in all parts of the hiring process as required under LinHR's Employment Accommodation Policy. Applicants need to make their needs known in advance. ​